Se trataría de una revisión tras la decisión del mes pasado de la compañía de consolidar los 536 millones de euros de su cuenta de medios en Starcom de Publicis Groupe. Las agencias creativas titulares son actualmente Leo Burnett, Mcgarrybowen, Crispin Porter + Bogusky, Taxi y Cramer-Krasselt. Según Mediapost se desconoce si todas ellas han participado en la revisión
La fusión de los dos gigantes de aliemtación, Kraft Foods y Heinz, se completó en julio.
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