El Media Rating Council (MRC) emitió esta mañana la versión final de sus «Directrices de Medición de Publicidad Basadas en la Ubicación», como punto de referencia de los servicios de medición basados en estimaciones de audiencia según su ubicación.
Las directrices, fueron desarrolladas en colaboración con la Mobile Marketing Association (MMA) y la Interactive Advertising Bureau (IAB),
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