BlackBerry consciente de su caida en ventas y en las preferencias del público quiere resucitar como marca comercial recurriendo a la agencia b-to-b según AdAge Tras un concurso global BlackBerry ha seleccionado a gyro como su agencia global de referencia para relanzar BlackBerry Passport, su primer handset bajo el CEO, John Chen. BlackBerry ya había trabajado con BBDO Nueva York y Londres.
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