España logra 6 leones más el jueves pero a los 25 leones faltaba añadir la la ultima Gala de este viernes, muy cerca de la treintena, 29, cifra que nos retrotrae los años 2010 y 2011, en lo más profundo de la crisis. . «Un gran logro para la industria» — señalaba el Presidente de la AEACP, José María Rull, y Presidente de DDB.
A falta de la Gala de Titanio y Sustainable Development Goals, Film, Glass: The Lion for Good, Grand Prix for Good ESpaña cuenta con 25 leones … con la plata a la coproducción de McCann Milton Keynes y MRM//McCann para Vauxhall UK en radio.
Brand Experience & Activation Winners
Plata
Silver Lion | LOLA MULLENLOWE, Madrid | FELGTB/ELDIARIO.ES | FELGTB | HIDDEN FLAG | SPAIN |
Bronce
Bronze Lion | TBWA\ESPAÑA, Madrid | PLAYSTATION TALENTS | MASSIRA GAME (PLAYSTATION) | MASSIRA PROJECT | SPAIN |
Bronze Lion | McCANN SPAIN , Madrid | IKEA | IKEA LIVING ROOMS | MUSEUM OF ROMANTICISM | SPAIN
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Radio & Audio Winners
Plata
A05/046 | 00968 | CINDERELLA | VAUXHALL | ASTRA | MCCANN MILTON KEYNES / MRM//McCANN SPAIN, Madrid | UNITED KINGDOM | VETOR ZERO / LOBO, São Paulo / MACH STUDIO, Madrid / COFFEE AND TV, London / GLOBAL RADIO, London | Silver Lion Campaign | Silver Lion | ||||||||||||||||||||||||||||||
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00966 | JACK & THE BEANSTALK | VAUXHALL | ASTRA | MCCANN MILTON KEYNES / MRM//McCANN SPAIN, Madrid | UNITED KINGDOM | VETOR ZERO / LOBO, São Paulo / MACH STUDIO, Madrid / COFFEE AND TV, London / GLOBAL RADIO, London | Silver Lion Campaign | ||||||||||||||||||||||||||||||||
Silver Lion | Silver Lion | ||||||||||||||||||||||||||||||||||||||
A05/048 | 00970 | UGLY DUCKLING | VAUXHALL | ASTRA | MCCANN MILTON KEYNES / MRM//McCANN SPAIN, Madrid | UNITED KINGDOM | VETOR ZERO / LOBO, São Paulo / MACH STUDIO, Madrid / COFFEE AND TV, London / GLOBAL RADIO, London | Silver Lion Campaign | |||||||||||||||||||||||||||||||
Bronce
CEAR | REFUGEES | OGILVY MADRID | SPAIN | OGILVY MADRID | OGILVY MADRID | Bronze Lion | Bronze Lion |
Creative Effectiveness Winners
Plata
A03/008 | 00183 | SCARY CLOWN NIGHT | BURGER KING | BURGER KING | LOLA MULLENLOWE, Madrid | SPAIN | ONLY 925, Madrid / F16 PRODUCCIONES, Madrid / SERENA, Madrid | WEBER SHANDWICK, London / ALISON BROD MARKETING + COMMUNICATIONS, New York | Silver Lion | Silver Lion |