Midem, el mayor evento internacional de negocios del ecosistema musical anuncia los 10 finalistasdel Midem Marketing Competition, competición para premiar a las agencias y marcas más creativas premiando el mejor uso o integracion de music en una campaña internacional. La Short-listed de Contagious, la autoridad de la industria publicitaria en creatividad e innovación, De las 66 campañas recibidas las 10 finalistas han sido:
• Beats by Dre #ShowYourColor – James Temple, VP, Managing Director & Executive Creative Director, R/GA London (UK)
• Beldent Random Music Fest – Nicolás Pimentel, Innovation Director, + Castro Innovation (Argentina)
• Converse Represent – Jed Lewis, Director of Music Marketing, Converse (USA)
• Kaizervirus – Simen Eidsvåg, Creative Director, Haaland, Eidsvåg & Strøm – HES (Norway)
• Make it to Muse – Vincent D’Halluin, Strategic Director, Mortierbrigade (Belgium)
• Mindtunes – Geoffrey Hantson, Executive Creative Director, Duval Guillaume Modem (Belgium)
• Music in the Sky – Christophe Caurret, Music Creative Director, BETC (France)
• Skype & Lady Gaga’s Born This Way Ball – Russell Wallach, President Media & Sponsorship, Live Nation Entertainment (USA)
• Tree Concert – Mat Neidhardt, Founder & CCO, Gang of Berlin (Germany)
• You Need to Hear This – Olivia Rzepczynski, Global Business Director, Ogilvy & Mather (UK)
In Cannes at Midem, the finalists will present their campaigns on Monday 3rd February 2014 to Midem participants and to the jury, composed of:
• Andrew Creighton, President, VICE Media, Inc. (USA)
• Aricio Fortes, Creative Director, Africa (Brazil)
• Bernhard Hafenscher, Head of Sales & Business Development, RedBull Media House (Austria)
• Sébastien Perrier, Head of Brand Partnerships, Sony Music Entertainment (France)
• Doug Scott, President, OgilvyEntertainment (USA)
El jurado internacional elegirá a los tres ganadores -Oro, Plata y bronce- durante el Midem Innovation Show, en el programa ‘Midem Talks’ del lunes 3 de febrero de a las 16.45.
Adforum, Branded Content Marketing Association, Brand-e, Branded Entertainment Online, Campaign Asia, Contagious, Global Marketing Alliance, Influencia, Programa de la Publicidad, Stratégies & UDECAM are partners of the Midem Marketing Competition.
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