Procter & Gamble tiene previsto consolidar la cuenta creativa global de Fairy en Publicis Worldwide, señala Campaign tras una larga relación con Grey. En enero, P & G tomó la decisión estratégica de consolidar toda su negocio, en una sola agencia. Para ello convocó a Publicis Worldwide y Grey en el resto del mundo. Al parecer P & G está a punto de nombrar a Publicis Worldwide para la cuenta completa.
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