La cadena hotelera española Sercotel Hotels ha depositado su confianza en la Plataforma de Comunicación Idealmedia para desarrollar su estrategia de Comunicación. Idealmedia será la encargada de diseñar y ejecutar el plan de comunicación y las relaciones públicas de la cadena, junto con la responsable de comunicación de Sercotel, que cuenta con 16.000 habitaciones distribuidas en 167 hoteles y apartahoteles, emplazados en 112 destinos de España, Andorra, Portugal, Colombia y Cuba.
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