La agencia ha ganado la cuenta frente a Bartle Bogle Hegarty y la titular Inferno desde el año 2011. JWT tenía relación con Nokia en 2007 en que designada como agencia de activación global. La agencia deberá crear una nueva idea de marca global para Nokia, para el año que viene. Para Tuula Rytilä, director de marketing de Nokia, «hemos cambiado la forma en que comercializamos Nokia y nuestros productos. Ahora el núcleo estará en atributos como la calidad, la innovación y la relevancia».
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