Mahou-San Miguel ha mantenido su cuenta de medios en Carat tras un concurso con Havas Media (Havas), Mindshare (WPP) y Optimedia (Omnicom)», Mindshare (WPP) y Optimedia (Publicis). El concurso que ha durado varios meses ha recaído en la agencia incumbente tras un replantamiento de la cuenta. La agencia ganó la cuenta de la cervecera dirigida por Alberto Rodrîguez-Toquero , en 2011, tras ganar el concurso a Havas Media (entonces Media Planning).
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