Yoigo ha comenzado a trabajar con Dommo, tras siete años con El Laboratorio. Dommo, hasta ahora era la agencia de Yoigo en BTL y trade marketing. Los medios de la operadora seguirán en manos de Optimedia.
«El Laboratorio ha sido agencia clave para el desarrollo de la marca Yoigo en España, desde su lanzamiento, y en el logro de 4 millones de clientes», decía hace un par de años Johan Ansjo, su anterior CEO, a El Programa de la Publicidad.
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