British Airways ha nombrado a OgilvyOne agencia líder para manejar su cuenta digital global, tras concurso con SapientNitro y AKQA que cayó al principio del proceso. OgilvyOne liderará un consorcio que incluye a eCommera, Imano, Ravensbourne College y Decision Technology. OgilvyOne y el nuevo consorcio manejarán toda la actividad de comercialización on line de BA, incluyendo campañas de social media campaigns y banners .
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